SEO Agency based in Barcelona
SEO for websites and e-commerce on Google and search engines using AI
A great website is of little use if your customers can’t find it.
SEO helps improve a company’s visibility on Google and turn searches into new business opportunities. But the way people search for information is changing: Google is incorporating artificial intelligence into its results, while users are also turning to systems such as ChatGPT, Gemini, Claude and Perplexity to find companies, products and services.
At The Webmaster, we specialise in SEO for websites and e-commerce on Google and the new AI-powered search environments. We build website authority to improve visibility and achieve sustainable results.
How we approach SEO
Initial assessment
→ Business brief and analysis.
→ Analysis of needs and objectives.
→ Competitor analysis.
→ If the website already exists, analysis of its structure and current search rankings.
→ Identification of SEO opportunities.
Strategy
→ Definition of SEO objectives.
→ Analysis of user search behaviour.
→ Keyword research and selection.
→ Definition of site architecture and content.
→ A tailored strategy for websites or e-commerce.
Optimisation
→ Implementation of SEO improvements.
→ Technical and on-page optimisation.
→ Content and structure improvements.
→ Optimisation of categories and products in e-commerce.
→ Authority-building and off-page SEO.
Monitoring
→ Tracking search rankings and organic traffic.
→ Analysis using Google Analytics and Search Console.
→ Monitoring keyword performance.
→ Performance reports.
→ New optimisation actions based on results.
Are you considering investing in advanced SEO?
Call us on 655 866 926 or email us at info@thewebmaster.es, and we’ll tell you about the available options.
What we cover in our SEO services
Technical SEO
The first step in ranking a website is making sure Google can crawl, understand and index it correctly. A technically flawed website can seriously limit its ranking potential. We work on every technical aspect that can affect a website’s visibility:
> Loading speed and performance
> Mobile responsiveness
> SSL certificate
> Website architecture
> Optimised URLs
> Indexing
> XML sitemap
> Robots.txt
> Internal linking
> Structured data
> Errors and redirects
> Core Web Vitals
On-page SEO and content
A website needs to be structured and written so that both users and search engines can clearly understand what each page offers. We optimise every section and piece of content:
> Keyword research
> Titles and headings
> Meta titles and descriptions
> Content architecture
> Copy optimisation
> Search intent
> Internal linking
> Image optimisation
> Semantically related content
> Service and category pages
> E-commerce product pages
If we create or redesign your website, we will deliver it with a properly configured initial SEO setup. However, the work involved in improving a website’s search rankings is virtually unlimited. That’s why we offer advanced SEO services for businesses and e-commerce companies that want to steadily increase their visibility and compete for more relevant searches.
SEO for Google and AI
SEO is evolving. Google remains a key player, but artificial intelligence is changing the way users discover information, companies and products. New search and answer systems need to understand content correctly and determine which sources are relevant to each query. That’s why we also work on factors that help establish a company’s relevance and authority in these new search environments:
> Clear and relevant content
> Topical architecture
> Context and relationships between content
> Authority and expertise
> Reliable company information
> Content aligned with user search behaviour
> Website and e-commerce optimisation
> Visibility in new AI-powered search environments