Advertising on ChatGPT:
ChatGPT Ads campaigns for businesses
Online advertising is entering a new era.
Since August 2026, Spanish businesses have been able to advertise on ChatGPT, the artificial intelligence system used by millions of people to find information, get answers, compare options, research products and services, and make decisions.
At The Webmaster, we are getting ahead of this new opportunity. We create and manage ChatGPT advertising campaigns for businesses and professionals who want to start taking advantage of this new advertising channel from its earliest stages.
Want to be among the first to advertise on ChatGPT?
What are ChatGPT ads?
ChatGPT Ads is OpenAI’s advertising platform that allows businesses to display ads within ChatGPT.
The key difference from traditional advertising is the environment in which the ads appear.
On Google, for example, a user enters keywords into a search engine and receives a results page. On ChatGPT, users can have a conversation, explain exactly what they need, set preferences, compare alternatives, and explore their questions in greater depth.
Advertising is entering a new territory: ads based on conversation, context and intent.
For businesses, this creates a new opportunity to be present when a potential customer is researching, comparing solutions or moving towards a purchasing decision.
The way people search is changing
For years, businesses have competed to appear on Google through SEO and Google Ads.
But the way people search for information is changing rapidly.
It is no longer always about searching for: “web design Barcelona”
A potential customer can ask ChatGPT directly: “I need to redesign my company website in Barcelona. What should I consider, how much could it cost, and which companies could do it?”
The difference is huge.
This is no longer just a search. It is a conversation with intent.
And ChatGPT ads are emerging precisely within this new environment.
We manage your ChatGPT ads from start to finish
At The Webmaster, we take care of creating, configuring, launching, monitoring and optimising your ChatGPT Ads campaigns. We combine our experience in web design, SEO, digital marketing, online advertising and landing pages with the new possibilities of AI-powered advertising.
01.
We analyse your business and define your campaign strategy
We study your products or services, target audience, value proposition and the needs that may lead a user to search for a solution like yours.
We define your campaign objectives and analyse the contexts, needs and intent in which your ads may be relevant.
02.
We create your campaign and set up tracking
We configure campaigns, ad groups and ad copy, adapting them specifically to the conversational environment of ChatGPT.
We set up the tools needed to analyse impressions, clicks, conversions and other campaign performance indicators.
03.
We continuously optimise your campaign and evolve with you
We analyse the results and adjust ads, campaigns, budgets and strategy to progressively improve performance.
ChatGPT Ads is a new channel. As the platform evolves, we will adapt the strategy to take advantage of its new possibilities.
Want to be among the first?
If you’re considering advertising on ChatGPT, get in touch with us:
Want more information about ChatGPT Ads campaigns?
Why advertise on ChatGPT?
Because we are at the beginning of a new advertising market.
ChatGPT Ads has just arrived in Spain. Self-service access to Ads Manager opened in European markets in late August 2026, so we are still at a very early stage in the development of this new channel.
And starting in the early stages of a new channel has one clear advantage: it allows you to experiment and gain experience before the market matures.
We can analyse which messages work, which needs create opportunities, which audiences respond best and which strategies can deliver better results for each business.
What objectives can your ads have?
ChatGPT Ads campaigns can be designed around different objectives, depending on each business’s needs.
- Build awareness of a brand or product.
- Increase visibility for specific services.
- Drive traffic to a website or landing page.
- Generate enquiries and leads from potential customers.
- Drive conversions and commercial actions.
- Explore new markets and audiences.
- Gather data to understand user behaviour in this new channel.
OpenAI currently allows campaigns to be configured for views, clicks or conversions, as well as setting budgets and different targeting parameters.
What are the benefits of advertising on ChatGPT?
- Users with intent: People use ChatGPT to ask questions, research needs, compare alternatives and find solutions. It is a particularly interesting environment for intent-based advertising.
- A completely new channel: ChatGPT ads add a new channel to your digital strategy and diversify the ways you attract customers.
- Context and conversation: Advertising takes place within conversations and can use signals related to context and intent to determine which ads may be relevant.
- Measurement: Campaigns allow you to analyse different performance metrics and work towards conversion objectives.
- Get in early: Businesses starting now can experiment with the channel, gather data and build knowledge while AI advertising is still in its early stages.
- A new opportunity: Artificial intelligence is transforming the way people search for information. Advertising is beginning to evolve with it.
ChatGPT Ads + SEO: advertising and AI visibility
At The Webmaster, we see ChatGPT Ads as part of a much broader transformation.
Online search is evolving towards an ecosystem where Google, Google AI, ChatGPT, Gemini, Perplexity and other artificial intelligence systems coexist.
That is why businesses are beginning to face a new question:
How can I make my business visible when a potential customer uses artificial intelligence to find information, compare options or make a decision?
- ChatGPT Ads is the paid advertising side.
- SEO and content optimisation for artificial intelligence systems represent the organic side.
At The Webmaster, we can work on both strategies together to build a digital presence ready for the new era of search.
What results can you expect?
As with any advertising platform, it is not possible to guarantee a specific number of visits, enquiries, sales or conversions.
Performance will depend on factors such as the industry, competition, target audience, budget, commercial offer, ads and the conversion capability of the landing page.
Our goal is to develop campaigns designed to generate:
- Greater brand visibility.
- Qualified traffic to your website.
- New business opportunities.
- Information requests and enquiries.
- Leads and conversions.
- Insights into the behaviour of your potential customers.
- A data and knowledge base to progressively optimise campaigns.
During this early stage, learning what works will be an essential part of the strategy.
Frequently asked questions about ChatGPT ads
- What are ChatGPT ads? ChatGPT ads are advertisements that businesses can display within ChatGPT through OpenAI’s ChatGPT Ads platform.
- Can a Spanish business already advertise on ChatGPT? Yes. Spain is currently among the countries where access to Ads Manager is available for creating advertising campaigns on ChatGPT.
- When did ChatGPT ads arrive in Spain? OpenAI began expanding ChatGPT Ads to European markets during August 2026, and self-service access to Ads Manager has been available in Spain since late August 2026.
- How do ChatGPT ads work? ChatGPT Ads operates within a conversational environment. Signals used to determine ad relevance include the context and intent of conversations.
- What objectives can a campaign have? Campaigns can currently be configured for views, clicks or conversions, depending on the campaign objective.
- Can results be measured? Yes. Campaigns allow you to analyse different performance metrics and use conversion tracking to understand the results achieved.
- Can ChatGPT Ads and Google Ads be combined? Yes. They are different advertising channels that can form part of the same customer acquisition strategy. Google Ads allows you to reach users searching on Google, while ChatGPT Ads brings advertising into an environment based on conversation, context and intent.
- Can any business advertise on ChatGPT? Availability and conditions depend on the country and the platform’s requirements. Spain currently has access to Ads Manager.
- Does The Webmaster manage ChatGPT ads? Yes. At The Webmaster, we offer a professional service covering the creation, configuration, management, monitoring and optimisation of ChatGPT Ads campaigns for businesses and professionals.
- Is it too early to advertise on ChatGPT? ChatGPT Ads is a new and evolving channel. Precisely because of this, starting now allows businesses to experiment, gather data and gain experience as the market develops.
- Why start now? Because we are still in the early stages of advertising on ChatGPT. Businesses that start experimenting now can learn how this new channel works and develop a strategy before its use becomes widespread.